Goggle +1 Feature Latest

Today Google has added a new feature on the search feature that allows users to recommend a site, called the +1 button.

While Google's latest feature is enable +1 it will soon appear on search results and across the web.

As Google said, "+1 is the abbreviation for" this is pretty cool "or" You have to check this "




You can see the +1' s from friends, contacts or anyone else, and you have the option to keep your own +1' public or private.

Before you can use the feature, however, you must log in to your Google account and have a Google profile.

This feature is not live, but users can enable it if they want to try it. +1 Button will also start appearing on the website on the Internet.

Source : Google

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The Title Tag : Optimizes the most important tag on every page

Without doubt, the <title> is the most important in a page, from the viewpoint of optimization for search engines. This is because most of the engine and directory attaches great importance to the keywords that are included in the title. In addition, the title tag is what the engine is usually displayed in a search.

Use keywords in <title> page document, making it as descriptive as possible. When you visit a site, the crawler first check the <title>.

For clarity, the <title> tag is what a browser shows the title bar and is not simply the first line of HTML that you see on the page (as the first words of introductory text should also be descriptive). The search engine will show the text placed between the <title> when your web page will list in a search result. Making your <TITLE> is particularly descriptive, you will be better placed to those who have only keywords in the text of their page. The operation will become useful when visitors to bookmark (bookmark) to your website: If a more descriptive name, it will be easier to find your site the next time.

Limitations of the tag:

It is advisable to limit the length of the title is 50 to 80 characters - including spaces! The length accepted by the engines varies, but within these limitations the results should be good.

Suggestions:

Encouraged to include one or two keywords in the title, but be careful not to confine itself to a simple list of keywords. Using just keywords you risk being seen as a spammer. The title then, in addition to including the keywords must also be readable and easily understood.

Make your titles interesting. Do not forget that even if you are the first in the results, your page should say something that compels the sailor to click on your link. So try to insert a message not only relevant but also attractive, because even if you're in first place, if your message does not disappear you click generates the result of all the optimization work.

Try to use keywords at the beginning of the title, and possibly give a different title for all pages related to the page content.

That it's my post, hopefully usefull.

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Concepts for Newbie Webmasters

Concept for newbie webmasters is who are not techies with long experience. Its objective is to save you time in understanding things the techies know so viscerally that they don’t even know you need to know these things. If you are technically sophisticated you should save time and stop reading here. If you have just decided that you want to host your own web site, but you don’t have strong technical skills, keep reading.

There are many things you can do online without needing this information. For example, you can create a blog for free. WordPress.com, Blogger, and many others provide these services. These may serve your purposes very well. Their disadvantage is that some of them do not allow you to advertise, and they provide only minimal control of the look and feel of your site. If you are not interested in making money from your web site, this may be fine. They certainly represent a good place to start to develop Webmaster skills, but your site will tend to look like tens of thousands of other sites.

If you want to build a professional looking web presence, or you want to advertise, or you want to provide special functionality on your blog, here is what you need to know. This article is not an endorsement for any specific product. I mention several products in this article, but only for context.

1. Skills. You will need to know some basic HTML (Hyper-Text Markup Language). But you can pick this up as you go along. Within every control panel of a site there is a toggle switch, which allows you to view the item you plan to show to the public in either WYSIWYG (”what you see is what you get”) or HTML format. Don’t worry about this too much, because when you don’t know an HTML command, you can always find it quickly with a search engine. An example is keeping your paragraphs together, rather than having unexpected line spacing. WordPress® takes every carriage return as a new paragraph, so if you want to put something on the next line without paragraph spacing, you must put the “br” command right where you want the carriage return in your existing paragraph on the HTML (hidden) side of your item.
   
   Typing skills are a big plus. If you don’t have these, find a free typing program online. You can learn in a week. It helps to understand what FTP (file transfer protocol) is. Sometimes you do need to do things at the directory level on your hosted server. I use a program called FileZilla2 for this, but there are many other choices.
   
   
2. Hosting Service - Someone will have to operate the computers on which your web site appears. It is possible to do this in your home or business, but no one still reading this does anymore. There are many excellent services, and some of them provide basic functionality for under $10 per month. If you become a roaring success, you will have to pay more, but you won’t mind. Typically, you can put all the material you want on their system for no additional charge, but you will pay for the bandwidth you use. You will have to be pretty popular before you overcome the basic price.
   
   
3. Domain. You will need to create a Domain, which is the address your site uses. This will be you web address, and amounts to your URL (uniform resource locator). Your Host can do get this for you. You cannot have a findable web site without a domain. Each domain contains only one type of software, but you can create free sub-domains that operate like domains. Each one of these creates a separate database to contain the information of your site. Fortunately, the database is something that is normally provided by your hosting service.
   
   
4. One-Click Install. Good Hosts provide One-Click Install for the various web site options. You can create one type of web software into each domain or sub-domain. I have about 30 sites, and I am using both WordPress – (for blogging) and Joomla -(for basic web site functionality). You can also get programs that are purpose built for photo galleries, calendars, project planning, “wiki” style sites, or whatever you like. The ones I use are “open source,” meaning they are “free” and simply installed with no financial outlay to your hosting service. The advantage of these systems is that they have been battle tested very broadly, so most of the kinks are worked out of them. Why do programmers around the world contribute their time and money to developing these free environments? Read on.
   
   
5. The Control Panel. Every professional site, and some of the free ones, has a control panel where you can operate and adjust the appearance of your site to the general public. If you think of the Wizard of Oz, this is what the wizard does behind the green curtain. You must learn how to get to your control panel as a first priority, and this differs by the program you are using. By the time you get to this point you will already have found the control panel for your web host. I use Dream Host, which has excellent live chat functionality for support. I often get the help I need there when I don’t understand something.
   
   
6. Your Galaxy. Think of the software you just installed on your host as the galaxy within which your site operates. It is the macro-environment within which your site operates. Most of these systems have basic functionality already, so you can just begin to build your site, but you would do well to understand a few more things about your site before you do that.
   
   
7. Forums. Techies rarely provide true documentation (instructions) these days. Get over it! This is partially because they are so focused on building the next new thing, and partially because the environment is changing so fast that it is impossible to create a static set of instructions. Most decent software providers do have a Forum, where you can go for help. You register on their site for free, and then you are permitted to ask questions, or find questions previously answered through word search. If the software you are planning to use has no Forum, be very worried. Keep track of your user IDs and passwords!
   
   
8. Plug-ins, Widgets, Components and Modules. The reason techies around the world contribute to the “open source” environments is that they build smaller pieces of software that function with your galaxy, and they hope to charge you for that functionality. Each category has many choices (i.e. a calendar or clock for your site), and many of them are rated. There are free ones and commercial ones. If you see an unrated free one, chances are some aspiring software genius has created something, and he is hoping you will help him test it. The rated free ones often work perfectly well, and many good ratings can give you confidence in your selection. The commercial ones normally are endorsed in the sense that people have paid good money to use them.
   
   
9. Templates. The template is a “plug-in” which controls the look and feel of your site. Before you go too far in building your site, you should examine the choices of template in your galaxy, and install it. You may be able to do this later, but you take the chance of running into functionality problems.
   
   
10. Search Engines and Site Maps. It is no longer the case that you can just put your site up, and expect the search engines to find it. They are overwhelmed. You are therefore advised to go to each of the major search engines, register in their Webmaster program, and follow their instructions to have your site found. Search engines require “Site Maps” today, so their system can examine your site for content. This is an entirely different topic beyond the scope of this article.

So few posts I hopefully usefull.

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Creating Art Web Design

The web is a wild place. It is an art gallery without the admission fee. Web designers are artist of a different medium. Like artists not all of the website designs that they create are going to work. Some websites are truly annoying. Take for instance a painter that really likes the color blue. If it is used in every piece of art the painter makes it will visually not stimulate our eyes and we will become bored or annoyed with the artists art. The same is true for web design. As a website developer you need to make sure that your “art” is different for each client and you need to avoid common mistakes that draw attention away from the client’s product or service. There are several things to steer clear of when designing websites to ensure a perfect site for your client.

Top Five Most Annoying Website Design Techniques

1. Background sounds – Nothing is worse that a site that replays the same sound bit throughout the entire site. Or worse yet a slogan that plays each and every time you click on a new page within a site. Full songs are also an absolute annoyance. It is best that the site visually provides the entertainment leave the background noise out of future web designs.
   
   
   
2. Colors that assault the eye – If your clients insisting on using every color of the rainbow in their site design it is your job as the website designer to talk them out of it. Even though they think it adds just the right touch of pizzazz to their site you know better. Colors that are too bright or morbidly dark will not be suitable to promote your clients work. Even if you are promoting a circus keep the main site colors down to a maximum of two or three. Do not give in to the more is better philosophy with color.
   
   
3. Font Size – If you use all capital letters in your design people will feel like the site is shouting at them. Using all small letters will make people feel like you are whispering. It is best to stay consistent with normal text and punctuation. This way it will make the website feel as if it speaking to the viewer in a normal voice which will make it more pleasing to read.
   
   
4. Spelling Errors – You are using a computer with a spell check button make sure you use it. Nothing is worse than bad grammar, incorrect punctuation or pour spelling. Before you go live with any site make sure multiple eyes have looked over all text. Even if the client has provided the text for their site do not trust that it is correct. Always double and triple check for errors or inconsistent tenses. They will thank you for catching the error before the site has become viewable to their clients.
   
   
5. Blinking links and pop-up windows – These items are to the web what junk mail is to our mail boxes. Useless information that gets in the way of important information.
   
   Stop using pop-up windows and blinking lights to attract attention to your art because the reality is that they are just annoying.

Remember in web design it is all about how your website design is perceived by the people viewing it. Make sure the art you present does not detour anyone from visiting the websites your clients have had you design.

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Things You Can Do to Keep Your Passwords From Being Too Social

Did you know that you might have inadvertently helped a nefarious hacker get access to your email account, your online banking or your e-commerce site information? Let's face it, today we have passwords for everything and it is becoming more difficult to remember them all. So we either write them down on a piece of paper or we use the same password for everything. Uh oh.

Until very recently, Facebook and other social media sites did not encrypt the sign-on info you use to logon to your Facebook account. This means that someone who knew what they were doing could "sniff" the Internet traffic between your PC and the Facebook servers and plainly see your email and password. Now they have access to your Facebook account and they can act as you. While this in itself may be unnerving; the real damage has yet to occur. The hacker is aware that many people use the same password for multiple services so they then try to logon to your email account with the Facebook password. In some cases they are successful. Consider your own situation, would the hacker be successful? If he is, he isn't done yet.

Since the hacker now has access to your email, he'll scan for emails from your bank, Amazon, iTunes or other e-commerce sites and see if he can hack into them with the same password. The good news is most banks have stepped up their security for online banking. If they detect a PC trying to access your account that hasn't done so previously, they will ask certain enhanced security questions or will call you on the phone to insure it is really you trying to access the account.

But the damage isn't done in many cases. With access to your email account, the hacker can now use your email account to send spam. Or if sending spam is not his thing, access to your email can be sold to someone who is. Have you ever received email messages telling you that an email that was sent from your email account couldn't be delivered? Did you then try to sift through the gobbledygook that is part of the bounce message and determine you didn't send the email? If so, it is likely that your email account was hacked.

These scenarios may seem frightening but there are some easy things you can do to help prevent you from being a victim in the future.

Make sure your Facebook password is different from your email, banking or other e-commerce sites. This will minimize the damage that can be done if your Facebook account is hacked.

If you use Facebook, change your security settings to use Secure Browsing. You do this by going to the Account tab in the upper right of Facebook and select Account settings. In the Account Security section chose Secure Browsing. Also check one or both of the boxes to send you notice when a new computer or mobile device logs into your account. These changes will do two things.

• Secure browsing means everything that your browser sends to and receives from Facebook will be encrypted. Encrypted data is extremely difficult to hack. You can tell that you have a secure session because the address box in the top of your browser will say "https://www.facebook.com". Notice the "s" after http. The "s" means secure. Being secure means everything is encrypted so you may notice that pages load a bit slower. Also if you are into Facebook apps (FarmVille, Scrabble, etc.) they might not yet be https compatible so they might not work yet. Facebook is working on these issues and should address them soon.
  
  
• Sending an email when a new device accesses your account means you'll be notified if a new computer or mobile phone accesses your Facebook account. The first time you log into Facebook after selecting this option, you get a screen that asks you to name your computer. Give it a name that you'll recognize (i.e. Den Computer or Sally's Laptop).

The most important thing you can do is make your passwords hacker resilient. According to various web sites, some of the popular passwords that people use are 123456, 12345, 123456789, Password, iloveyou, password, princess, qwerty, abc123 and rocky. Any of these look familiar?

Hackers have tools to help them crack your password using the most popular passwords. If that doesn't work they use password generators that start trying various combinations. You can make their task much more difficult by creating a STRONG password which is at least 8 characters long, a combination of upper case and lower case letters with numbers and special characters ($, #, &, *!, <, etc.) Using these makes it more difficult for hackers but it also makes it harder for us to remember as well.

So here is a tip: think up a phrase you can remember. For example, "My birth place was Chicago and I was born in 1965". Now take the first letter of each word in the phrase MbpwCaIwbi1965 and you have created a strong password. Add a "!" or "$" at the beginning and/or end and your password is even stronger! While this is much more difficult to type in than 123456 it is even harder for a hacker.

It is important that you chose a phrase that you can remember so you don't have to write it down to remember it.

The most secure practice is to have a STRONG password for every site you visit but this can become quite unwieldy. Rather than having a single password for every site that needs one, I would suggest having different groups of passwords. For example having 5 Password Groups could give you:

1. A password for Social Media Sites
   
2. A password for your banking or brokerage accounts
   
3. A Password for your email accounts
   
4. A password for sites that do e-commerce
   
5. A password for sites that require you to sign up to gain access.
   
6. This means you need five phrases but if the phrases are something personal about your life; you are more likely to remember it.
   
7. If you do have to write down your passwords, DON'T write them on a sticky note that is affixed to your monitor or easily spotted on your desk. If you are ever robbed, not only will the thief steal your PC, but you will have given him access to all your websites and your personal information.

Passwords are the keys to grant access your electronic information. Since passwords are the first line of defense against hackers gaining access to your digital information; it is essential that we protect them like we do our home, car, wallet or Passport. Hackers are a clever bunch of people; so make sure you are doing your part to NOT to help them!

If you have questions about passwords or properly securing your digital information, leave us a support ticket or contact us and we will get back to you with an answer.

Andy is Webmaster for ToTheRescueDFW.com. For other articles of interest or information on the Computer and IT Support that we offer go to ToTheRescueDFW.com

Source: http://EzineArticles.com/?expert=A_Thomas

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How To Create Optimize Keyword ?

Keywords—Optimizing Your Site to Get Top Billing at Search Engines. This week we will discuss the key to improving your sites listing in the top Internet search engines.


When a user enters a search term, also known as a ‘keyword,’into a search engine, the engine runs through the billions of pages in the database and awards each one a ‘relevancy score.’ The higher your score, the higher your listing. If your site doesn’t contain the keyword used by the searcher, the only score it’s going to get is a big, fat zero. Your first task then is to make sure you know which keywords are
most relevant for each of your sites.

There are three ways to figure out your keywords:

1. Ask your competitorsThis is the cheapest way to find many of the most important keywords. Simply log on to a search engine (AltaVista is good, Google is better) and carry out a search for sites like yours. Open the top site, and once the home page has downloaded, click on ‘View’ in your browser, and then ‘Source.’ That will reveal all the HTML used to build the Web page, including all the keywords that have been specially inserted. For example, let’s say one of your websites sold nutritional supplements. You could carry out a search for ‘vitamins’ in Google. The top site there is called DrugEmporium.com, and the keywords they list are "The Katz group, Snyders, Drug Emporium, Drug, Drug Store, pharmacy, stores." Some of those keywords will be relevant to your site. Others, of course, won’t be relevant and there will be lots of other keywords that aren’t obviously listed—like ‘vitamins’ for example. But you can repeat the process on other sites, using different keywords, and build up a pretty long list.
   
   
2. Ask the pay-per-clicksPay-per-click sites actually let you see how popular a keyword is. They’re not being kind; they’re trying to make money. The more webmasters bid on those keywords, the higher the bids are going to rise—and the more money the pay-per-clicks are going to make. FindWhat, for example, has a Keyword Center, and Overture a Keyword Suggestion Tool. Both are very handy, but they also require you to open an account. That can cost a few bucks, but when you have a lot of sites covering a lot of different areas, it’s usually worth the expense.
   
   
3. Use a specialized toolNot too surprisingly, a number of companies have popped up to supply specific keyword services for a fee. The best of these is WordTracker.com. They’re not bargain basement, but you get what you pay for. They’ll give you all the keywords you need and in my experience, they’re a sound investment. Googlefight.com is another useful tool to see whether one keyword is more popular than another. The site compares two keywords and tells you which is more popular. It’s free and has a limited use, but it’s fun to play with. As you make up your list of keywords, bear in mind that it’s also worth looking at key phrases. It’s quite possible that a user looking to buy flowers online might search for ‘red roses’ or ‘cheap bouquets’ as well as just ‘flowers.’ Key phrases are often overlooked by competitors, so you’ve got a pretty good chance of getting a high placement with the right combination. Don’t worry too much about the competition though. Some people will tell you that you’re better off trying to find keywords that no one else has thought of—as if there were any!—and others will tell you to throw in keywords that are only slightly relevant to your businesses. In my experience, that’s a waste of time. If your competitors are using certain keywords, it’s because they know they work. And if you pick up any users using irrelevant keywords, you’re not going to sell them anything. Don’t try to reinvent the wheel here: just try to figure out the most popular keywords and the best key phrases to put on your site.
   Whichever of these methods you use—and I tend to use more than one—you should end up with a pretty comprehensive list of keywords that you can stick into your website. The next question then, is how do you use them? When a search engine assigns relevancy to a site, it looks for the keywords in a number of specific areas.
   
   
4. Title TagThe title tag is written in the "HEAD" section of the Web page and after the "TITLE" tags. It’s usually the line listed in the search results as well. For example, the New York Times’ title tag is “The New York Times on the Web: Daily international, national and local news coverage from the newspaper, breaking news updates, technology news, sports, reviews, crosswords, classified ad listings.”
   That looks long, but the title tag is usually between 50 and 80 characters including spaces. Different search engines have different limits so you want to make sure that your most important words are near the beginning of the title. When you look at the New York Times’ site, you only see “The New York Times on the Web”.
   
   The rest of the title is made up of keywords and phrases but in fact, you don’t want to put in too many keywords here. Just place one keyword as the second or third word in the title. Too many, and your site could be seen as spamming. You can also list more keywords in the "META Keywords" and "META description" sections of the "HEAD" area, but because these areas have been so abused in the past, a number of search engines today will skip right past the title tag and go straight to the Web copy.
   
   
5. Web Copy for SEOThe search engines will scan the text on a Web page to see if your site is relevant to the search term. That means that in effect, your Web copy is going to have to do two things: to persuade a customer to buy, and persuade a search engine it’s relevant.
   When you write your copy aim for about 500 words a page, but throw in between four and eight keywords. You’ll have to try to balance a smooth text flow with getting in all the keywords you need to be listed.
   You can also consider adding text-only pages such as how-to articles, tips or tutorials to your site. Throw in some keywords and they can turn up in search engines and create opportunities for link exchanges.
   

So there’s a few ways you can try to improve the position of your site in a search engine. More important than where you put the keywords is choosing the right keywords. That’s not really a huge challenge as your competitors are likely to have done the job for you.

Of course, even if you do get everything right, it doesn’t mean you’re going to shoot straight to the top of Google. One of the criteria for relevancy is how long you’ve been online, so success on the search engines won’t come overnight. The sooner you start submitting though, the sooner you can start to rise.
Author : www.info-qu.blogspot.com

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Increasing Link Popularity

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find theproducts and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You're probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use.

Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd. When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site.

Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It's a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly,explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

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Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages,and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

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Good Design Practices

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

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5 Trick To Keep Visitor Comming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1. Start a Forum, Chatroom or Shoutbox
   
   When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
   
   
2. Start a Weblog (Blog)
   
   Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
   
   
3. Carry out Polls or Surveys
   
   Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
   
   
4. Hold Puzzles, Quizzes and Games
   
   Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
   
   
5. Update Frequently with Fresh Content
   
   Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
   

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